Customers are without a doubt the bread and butter of any business. Apart from being able to provide an appropriate level of customer satisfaction, companies firstly need to attract the right type of consumers their way.
In fact, when it comes to marketing, there is nothing better than a campaign with a personalised touch. However, not many businesses are aware of how they can achieve this, but certain software packages such as the Acumatica Customer Management module make personalised customer marketing more manageable.
The importance of existing customers
In reality, the strength of a business can only be judged on the basis of its existing client base, and not on the projected number of customers it may once acquire. In fact, it is worth noting that existing clients are most likely to represent their most loyal consumers, which have a higher probability of being more profitable than new customers.
This is a very crucial aspect of customer management, as the current market is highly competitive, meaning that it is becoming even more difficult to retain customers after their first purchase. The great news is that ERP software, such as Acumatica, can provide an easy way to automate sales processes – allowing you to respond faster to customers, while improving workflow and security.
Such customer management solutions improve the overall sales process, which increases customer retention in the long run. This is in itself an imperative form of personalised marketing, as happy customers will recommend a business to their contacts if they find the product or service to be effective.
Customer data is your most important currency
No marketing plan can ever be considered as being effective without the necessary research being conducted beforehand. In fact, customer data is a vital resource that every business should make sure to collect, store, and use to maximise their overall growth. There isn’t even the need to go out on a limb in order to retrieve such data, as customers leave behind significant information about their demography, behaviour, preferences, purchase history, and also browsing searches.
Accessing such key data will allow the user to carefully tailor their marketing campaign on the basis of the customer’s gender, age, location, consumer habits, and recent search history. Such an exercise will allow the business to save more money and run more efficient marketing campaigns – enabling you to communicate more directly with desired customers. Such a process is possible with the Acumatica Customer Management module, as it incorporates a complete set of reporting tools that help to improve forecasting and information flow.
A focus on marketing automation
As already described above, data collection is a crucial aspect of creating an efficient and effective personalised customer marketing campaign, thus increasing revenue. However, companies need to ensure that they also invest in the correct resources that make this possible. As such, the use of the right software is essential in automating the entire process – from data collection, to sales, all the way to marketing actions.
This is one of the main advantages of implementing a solution such as Acumatica, which provides specific marketing tools that manage leads, improve conversion, measure campaign performance, communicate with contacts, and improve productivity. Such an automated and centralised operation allows the user more control over marketing campaigns and strategies, which in turn increases overall profit.
Having a better understanding of your customers by analysing their behaviour and habits is a great way of improving your business performance, and creating more personalised customer marketing campaigns. In order to achieve this, companies have to invest in an appropriate software solution which provides an automated and seamless sales and marketing process.
Acumatica Cloud ERP empowers small and medium sized companies to improve their overall performance and increase their growth.