Wholesale distributors can make an immediate improvement to their business and reap many benefits with mobile sales software.
Wholesale distribution is one of the oldest forms of business, where every sort of product or commodity can be sold to the right market of clients. The process is simple – take an order, deliver the product, and collect a payment. But while the process itself has not changed much over the past couple of decades, consumer habits have shifted considerably.
In fact, some wholesale distributors are struggling to keep up with such changes, and traditional forms of order entry that make use of pen and paper are not as reliable as they used to be. The entire process now feels inefficient, time consuming, and prone to error. One of the ways in which wholesale distributors can make an immediate improvement to their business is by going mobile, and there are a number of reasons why this can take your business to the next level.
Provide staff with greater access to information
By making use of mobile sales software, reps will have access to a fully updated and organised catalogue of products, which makes it more convenient and attractive for pitching products to clients in a B2B setting. Essentially, sales staff can explain products more thoroughly to customers, provide more in-depth product information, and feel more empowered.
Such accessibility to products is also possible offline, and with features such as search and an easy-to-navigate product displayer, the entire process of placing an order become seamless for sales reps, and a better experience for the customer.
Improve overall efficiency
It is undeniable that the use of new technology such as mobile devices is more efficient than traditional pen and paper. In fact, mobile sales software is more organised and offers a deeper degree of accessibility to users. As such, sales reps are better positioned to provide a service to their clients, access product information at a faster rate, retrieve updated information such as stock information, and so on.
In addition to improving the overall efficiency of the sales and order-taking process, mobile sales software also minimises the element of human error. This is particularly crucial for staff members who have to manage multiple clients in terms of making deliveries and taking orders.
Better understand your customers
Customer behaviour has shifted considerably since they started using technology to make their purchases. This factor has also provided businesses with an opportunity to better understand their customers, and mobile sales software is an essential tool in enabling this to happen.
With each order placed, businesses can collect vital data about their customers, which allows companies to track customer ordering behavior. In turn, this information can be used for future marketing purposes, thus improving the overall purchasing experience.
In addition to the positive impacts that mobile sales software can have on business performance, it also allows sales reps to provide a better quality of service that is directly impacted by customer behaviour. This empowers staff to provide clients with better information on future orders, offer better deals and packages, and ultimately increase revenue.
Access important information all the time
One of the most important features of mobile sales software is that it does not require an internet connection to function. This means that sales reps can access key information offline, including sales and ordering data, which is of paramount importance for wholesale distributors.
This allows companies to stay updated and connected with customer and product information, giving a greater degree of visibility and flexibility. As such, sales reps can place an order on their mobile device from anywhere and at anytime.
Stay connected at all times
One of the greatest challenges for wholesale distributors using traditional order entry methods is the collation of information. This is especially true when one considers that companies have multiple sales reps managing multiple clients. Mobile sales software can be set up on multiple devices such as tablets and smartphones, and can be connected to a main server that keeps tracks of all sales, product, inventory, and customer information.
This makes it easier to understand stock levels and delivery times, as well as giving staff members more autonomy in their work. Ultimately, managers can track the customer, product, and inventory related KPIs which drive the business.
Mobile sales software is an essential tool in the wholesale distribution industry which allows companies to meet the changing demands of their customers, understand their behaviour, and improve the overall efficiency of the business operation. See how the Pepperi Mobile Sales Platform can help grow your wholesale distribution business.