How to offer iGaming players the next big thing, even if they don’t know they want it

The onset of the internet has accelerated the very human act of product recommendation to the next level.

With the various platforms of information and communication that lie at our fingertips these days, anybody aiming to sell something online knows that that they’re bound to do better if they have a well-organised system where ‘one thing leads to another’. Amazon is, of course, an early and still-perfect example, where users are gently nudged to consider ‘similar items’ to what they’ve just bought, based on their shopping history on the site.

But what are some of the dynamics of such product recommendations? And what are some of the ways that it can be improved in the seller’s favour?

 

Catching them quick

One of the main challenges of a web-based marketer is taking full advantage of users’ attention spans and time spent on their sites. Statistics prove that the average user spends just around 7 seconds on each site, which gives the marketer a limited time window in which they can make the most out of the user’s presence.

This is why a pro-active approach to recommendations should be made a crucial part of your business strategy. And it’s perhaps why a product recommendation module might just prove to be one of the most worthwhile investments you can hope to make. But more on that later — first, let’s get into the ins and outs of how the filtering of online recommendations work.

Check out AXON Gaming and its built-in recommender functionality.

 

Collaborative filtering

There are two main approaches to product recommendations – one is content-based, the other is collaborative. The content based approach attempts to maximise on the attributes of the product itself, so any further recommendations are based on individual features of the product in question.

The problem is that this may work well with products that have distinctive content that separates them, such as films or TV series. For example, you can assume that somebody who likes The Lord of the Rings may be willing to give Game of Thrones a try. But this wouldn’t work in the case of personal items such as clothes or makeup. Likewise, it also runs the risk of getting customers to essentially purchase the same things over and over again.

With the collaborative approach, on the other hand, we take our knowledge of the users as our starting point, to then match them to the right set of products. In this way, variation is more fluid and can take advantage of various platforms at the same time – while also being able to exploit the possibilities of ‘chance encounters’ with products that users may have – thus broadening the range of options substantially.

 

Memory vs model

There are two ways in which collaborative filtering comes into play – one of its models is memory-based, the other is model-based. When it comes to the former, it is all about exploiting all the data in the system to full effect, while the latter is focused on packaging certain variables together to find connections and similarities which could prove useful.

So in this way, the ‘memory’ method will take a closely focused approach – either user-to-user or item-to-item. The real work then becomes about figuring out the commercial ‘distance’ between users and items. Taking the user-to-user approach as an example, we would find similar users (call them ‘neighbours’) and help create recommendations based on what these neighbours have in common.

This ‘recommendations web’ then clearly becomes a rich resource for the business in question, as it enables them to draw on a varied pool of users to generate those all-important recommendations.

 

Up close and personal

The strongest solution for businesses looking to keep their clientele both regular and diverse is investing in robust product recommendation functionality, specifically one which takes full advantage of the ‘memory’ of its users.

Ensuring that customers are guided to products that they have not yet tried before, but which past purchasing experience suggests they might like – this kind of functionality will ensure that the customer is kept interested throughout their lifetime experience with your brand.

Another pro-active aspect to this kind of functionality is the ability to connect various similarities in both the product as well as its context. For example, a campaign based on a sale would not just guide users to the sale, but also fine-tune recommended items within the sale based on the individual user’s likes or dislikes.

It is this pin-sharp degree of personalisation that will really push your recommendations to the next level – effectively marking the difference from digital window-shopping to shopping-proper.

Increase retention rates with AXON Gaming.

 

Know ahead of time

Knowing what current and prospective users will want to buy next is the magic bullet for any web-based marketer and seller, and a product recommendation solution is the perfect way to place you on the right track. After all, would you ever say no to a product guaranteed to hook users in?

Cross segment your players to discover their distinct personas

AXON Gaming facilitates data segmentation and creation of distinct player personas, which can improve the overall business performance.

In the iGaming industry, it is vital for companies to understand their customers in terms of their playing habits, betting patterns, and game preferences. However, collating such information may be very time consuming, especially if it involves multiple systems and their corresponding data collection points.

Cross-segmentation of different datasets is a great way of overcoming such an issue, and the AXON Gaming solution is a powerful tool to track and act upon critical data in real-time.

Segment your data to better understand your players

Segmentation of user data offers a holistic approach towards better understanding your players through multiple dimensions. These multiple data dimensions can be anything from players who placed bets on a specific game in a given week, or used a particular promo, or even those who played multiple games in one sitting. The combination of information is practically endless, and it provides the operator with key information about the preference of their players.

In turn, this allows for better segmentation of players into groups, which can then be targeted for specific business purposes. The AXON Gaming solution allows for such data segmentation to happen, and it also allows operators to collect it in real time. Such a function translates into quicker reaction times to provide players with rewards and access to other bonuses as necessary.

Furthermore, AXON Gaming also allows for full integration to internal systems, which means that data can be collected and accessed from one central location.

Improve retention rates with tailored campaigns

The ultimate aim of any iGaming business is to increase company profits. One of the ways to achieve this is through increasing retention rates of existing players – by keeping them happy and playing for longer.

While it is true that several operators will focus on campaigns to recruit new players, it is still important to keep your current ones satisfied for longer. One way of achieving better retention rates is through the understanding of what your players want, and effectively giving it to them before anyone else does.

By using segmented data, operators can create more tailored campaigns that fit specific player groups or distinctive player personas. For example, a player that prefers playing slots would rather receive free spins than a cashback bonus on blackjack. Through the AXON Gaming solution, operators can automatically profile their players and create specific messages and campaigns, which in turn allows them to easily measure and optimize their targeted marketing campaigns.

Focus specifically on certain games

Most iGaming businesses would want to push players towards specific games that would be new or more profitable for them. Through data segmentation, it becomes easier to understand which games are the most popular with players, and which ones are the most lucrative for the business. In addition, operators can also better grasp why certain games might not be faring as well as others, and ultimately improve the overall user experience.

With the AXON Gaming solution, this is possible as well. In fact, there is specific functionality that is tailored for the management of live dealer games, which allows for a better prediction and alert system of when tables are experiencing performance issues. This information can allow a business to take automatic action in order to improve the service to its customers.

The great thing about AXON Gaming is that it can integrate well with internal IT systems, as well as create automated processes that do not require much manual labor to run. The overall benefit will be a better quality of games being offered to clients, which will in turn spend a longer time playing.

Increase the number of new players though segmentation

Utilizing personas that are created through data segmentation is also beneficial for attracting new players. Being able to specifically target these groups of players by understanding their demographics is a great way to attract them to your brand. For example, new female players between the ages of 25 and 30, coming from Sweden, that deposit more than €50 can be given a generous referral bonus. All of this can be achieved with AXON Gaming, as it facilitates that rigorous data collection process and paves the way for more optimized rewards campaigns and player loyalty.

Having the capability of analyzing multiple customer personas through segmentation can yield multiple business benefits. Being able to have a more holistic approach towards understanding players and their behavior can allow for more tailored responses, better retention rates, and overall improved business performance.

Pamper your VIPs during the ups and downs

Pampering your VIPs has never been easier

Managing an online gaming brand is by no means an easy feat. Apart from the countless hours spent in website operation and maintenance, a large part of running a successful online gaming site involves striking the right balance between providing an exciting experience and turning a profit. While the former part of the equation is much easier to achieve, meeting profit margins is trickier – and this is where VIPs may come into play.

VIP players can be easily considered as the main bread and butter of any successful online gaming brand, and being able to understand their playing behavior provides companies with useful insights into how they can optimize the player journey. This is where AXON Gaming comes into the picture –  it focuses on sending the right message to your players at the right time. This is achieved through the automatic triggering of customized marketing messaging based on player demographics, gaming behavior, activity profile, and much more.

Learn more about AXON Gaming

Start by understanding what your VIPs want

The first step in increasing VIP retention rates is understanding what your key players want from your site. With AXON Gaming, operators can optimize their retention rates and improve their VIP strategies by developing more tailored and personalized communication with each individual player.

Apart from your daily contact with VIP players, AXON Gaming also collects critical data about your important players, which in turn can be used to determine key business critical thresholds. These can be used to set up specific alerts that allow any company to know when a VIP has either reduced or increased their gaming activity, as well as send out other alerts that can include promotions to entice them to place more bets or to shift their focus to other games. There is also the added benefit of real-time data capture, which yields more accurate and robust results when determining what your VIPs exactly want.

Pampering can also lead to profit

It can be said that VIPs contribute to the vast majority of any online gaming company’s profit, so their happiness is paramount to the success of the operator. However, it is also critical for these operators to understand that each VIP is unique, and each one requires a specific level of pampering that is tailored to their needs and wants.

With AXON Gaming, users can retrieve important data which allows the operator to understand what their VIP player wants and when. One individual might be happy with a set of free spins on his favorite slot machine, while another might be happy with a cashback bonus for a blackjack game. In addition, AXON Gaming also allows VIP Managers to get in touch with VIP players in real time through chat, SMS, or email so that they can talk to them directly should the need arise.

Optimize your VIP strategy

Each VIP deserves a unique approach

As already discussed above, pampering your VIPs on an individual basis is an important step towards success. However, compiling such enormous amounts of data is not as straightforward as it may seem. Luckily, AXON Gaming also allows the operator to profile its VIP players with relative ease.

While most companies still may use an archaic manual approach of compiling this type of sensitive information, AXON Gaming makes use of cutting edge technology that automatically profiles VIP players in real time. In turn, this allows for more personalized messaging, which is tailored to their playing choices and habits. Furthermore, this also allows VIP managers to properly plan out marketing campaigns to increase VIP player retention and satisfaction.

Getting in touch with your VIPs has never been easier

Getting in touch with players has never been easier, and with a wide range of methods to do so, companies can often get carried away. In fact, any serious online gaming brand cannot afford to get their communications wrong – especially when it comes to VIPs.

VIP players expect a seamless experience when playing online, so it is imperative to ensure that companies deliver the right messages to their VIPs at the right time. AXON Gaming manages to do just this, as it can trigger automatic marketing messaging that are customized on the basis of player demographics, gaming preferences, activity profile, and many more variables.

All players of an online gaming brand are instrumental to its success, but VIPs always manage to bring much more to the table. This is the reason why they need to be handled with more care and diligence, and AXON Gaming manages to do so with ease and efficiency.

Engage VIP players in real-time

Be safe – increase control of your outward payments process

Improve accuracy and efficiency for the electronic transfer of money by automating your outward payments process

In a world growing ever more reliant on constantly interconnected digital networks, the automation of financial transactions is inevitable. But while personal transactions via digital methods have become second nature to all of us, it is not a given that everyone is comfortable with fully automating certain transaction processes.

However, there are several advantages in automating your outward payments process, which are worth considering if you want to make these transactions both safer and more efficient for you in the long run.

AXON Outward Payments enables banks to process outward payments more efficiently. This is achieved through an automated mechanism for the electronic transfer of money from account holders to other financial institutions or across multiple institutions, via computer-based systems.

A safe solution

Locating an adequate outward payments solution for your business adds yet another layer of security to your banking transactions. First of all, such a system by necessity reduces human error, and by extension, traces any incompetence that might come into play. Secondly, a proper outward payments solution includes robust monitoring and reporting mechanisms, which will put you at ease while transactions are executed.

In fact, AXON Outward Payments automates the entire outward payment process with limited or zero direct intervention of bank staff. This solution ensures a robust integration payments service that can monitor, alert, and report transactions, along with managing approvals – delivering a seamless, automated, and secure outward payment solution for SEPA and SWIFT.

Optimise your current outward payment system

AXON Outward Payments allows you to interface your outward payments with a single payment service, such as SEPA. The solution also allows you to securely monitor, validate, and approve outward payments through the SWIFT network. Likewise, AXON Outward Payments integrates with internal banking applications in order to extract customer and account information, and execute the necessary bank account transfers.

Automate payment checks and flag validations

AXON Outward Payments can be configured to include various payment checks and validations including all the standard IBAN and BIC checks. Furthermore, the solution can perform other advanced checks such as beneficiary monitoring via access to PEPs, watch lists, or nominated payees lists – providing a robust workflow automation which enables banks to be more flexible. Additionally, AXON Outward Payments executes validation checks and flags any abnormalities, ensuring that suspect payments are held until they are reviewed by a designated bank employee. AXON Outward Payments is an agile solution which is crucial to the outward payment process.

It will make your staff happier

While the overseeing of outward payments may superficially create another task for an employee to jump on and gain some work hours out of, in the long run it simply boils down to yet another monotonous task that is bound to give very little satisfaction to the employee in question, and result in squandered talent for the business as a whole.

With this in mind, automating your outward payments ensures you have more options when it comes to allocating the right tasks to the right staff members – while utilising AXON Outward Payments to streamline and optimise your outward payments process.

Learn more about the AXON Outward Payments solution

Work Smarter, Not Harder – Automate Your Bonus Campaigns with AXON Gaming

Automated bonus campaigns lead to increased retention rates

Attracting the right type of players and keeping them happy for a long time is one of the greatest challenges for any iGaming company. Despite the fact that players looking for a new gaming website might have several features that they consider as being important, they all pay special attention to the types of bonuses and promotions on offer.

Ensuring that there are lucrative and relevant bonus campaigns available can be an arduous task, but the AXON Gaming solution can make this process automated and more efficient for any iGaming business.

Attract the right customers at the right time

Certain campaigns such as Welcome Bonuses can be very useful in appealing to new players in signing up to a gaming website. However, it is very common for such websites to attract the wrong type of clients, especially the ones that simply sign up, use the welcome promotions, and then never make a deposit again. This can be seen as quite a large loss of marketing resources, as while the campaign did manage to drive new subscriptions, the retention level could be seen as being low.

With AXON Gaming, you can now optimize your retention strategy and improve player conversion rates. There are numerous acquisition channels that result in new player registrations, and with AXON you can understand which ones make best use of their marketing budget. One such important channel is the welcome bonus offer, and with AXON Gaming businesses can automate customized bonuses that are based on a player’s traffic source.

Learn more about AXON Gaming

Offer the best bonus campaigns to your players

The Welcome Bonus is not the only important type of promotion that an iGaming business needs to consider. Regular and exciting promos are one of the most important ways of increasing player retention rates and driving up company revenue. But with so many different types of players, each having their own budgets and game preferences, it might be difficult to come up with a bonus campaign that targets all these individuals.

With AXON Gaming, you can increase the efficiency and effectiveness of their player retention function, without the need of having to worry about collating information from different systems.

In fact, AXON Gaming allows for fully automated data collection and communication between different internal systems and platforms. These can include the website itself, social media feeds, payment gateways, gaming platforms, email marketing systems, and so on. Effectively, this allows any iGaming company to build an initial player profile, which can then be used to tailor a specific bonus for them.

Furthermore, you can also use AXON to better understand how your players make use of your website, so as to provide them with better automated bonus campaigns that fit their betting budget and general gaming habits.

Pamper your VIPs in the best way possible

Every operator in the iGaming Industry knows that VIP Players are the ones to look out for, as in some cases these can contribute to a wide majority of the profits made by the company. As such, keeping VIPs happy is a great recipe for success, and a personalized touch can make this process easier. Each VIP player is unique, so every interaction with them must be customized to make it feel more intimate – and the same can be said when providing them with bonuses.

Through the AXON Gaming solution, operators can also generate automated retention bonuses, which is a great tool when used correctly. Users can further maximize the accuracy of a bonus campaign by a specific set of rules. Each time these are met, they automatically trigger bonuses and promos that are based on a player’s given VIP level and stage in a playing cycle. This tool makes it easier to manage VIPs in the long run, and ultimately increases retention.

Learn more about the Retention & VIP module

Generating automated bonus campaigns is a powerful tool to make use of in the iGaming Industry. Not only does it allow the iGaming company to have a better return on investment on their marketing strategies, but it also allows a more personalized touch when dealing with both new and existing players. This is fully possible with AXON Gaming, which enables you to optimize your player communications and increase overall player retention rates.

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