How to offer iGaming players the next big thing, even if they don’t know they want it

The onset of the internet has accelerated the very human act of product recommendation to the next level.

With the various platforms of information and communication that lie at our fingertips these days, anybody aiming to sell something online knows that that they’re bound to do better if they have a well-organised system where ‘one thing leads to another’. Amazon is, of course, an early and still-perfect example, where users are gently nudged to consider ‘similar items’ to what they’ve just bought, based on their shopping history on the site.

But what are some of the dynamics of such product recommendations? And what are some of the ways that it can be improved in the seller’s favour?

 

Catching them quick

One of the main challenges of a web-based marketer is taking full advantage of users’ attention spans and time spent on their sites. Statistics prove that the average user spends just around 7 seconds on each site, which gives the marketer a limited time window in which they can make the most out of the user’s presence.

This is why a pro-active approach to recommendations should be made a crucial part of your business strategy. And it’s perhaps why a product recommendation module might just prove to be one of the most worthwhile investments you can hope to make. But more on that later — first, let’s get into the ins and outs of how the filtering of online recommendations work.

Check out AXON Gaming and its built-in recommender functionality.

 

Collaborative filtering

There are two main approaches to product recommendations – one is content-based, the other is collaborative. The content based approach attempts to maximise on the attributes of the product itself, so any further recommendations are based on individual features of the product in question.

The problem is that this may work well with products that have distinctive content that separates them, such as films or TV series. For example, you can assume that somebody who likes The Lord of the Rings may be willing to give Game of Thrones a try. But this wouldn’t work in the case of personal items such as clothes or makeup. Likewise, it also runs the risk of getting customers to essentially purchase the same things over and over again.

With the collaborative approach, on the other hand, we take our knowledge of the users as our starting point, to then match them to the right set of products. In this way, variation is more fluid and can take advantage of various platforms at the same time – while also being able to exploit the possibilities of ‘chance encounters’ with products that users may have – thus broadening the range of options substantially.

 

Memory vs model

There are two ways in which collaborative filtering comes into play – one of its models is memory-based, the other is model-based. When it comes to the former, it is all about exploiting all the data in the system to full effect, while the latter is focused on packaging certain variables together to find connections and similarities which could prove useful.

So in this way, the ‘memory’ method will take a closely focused approach – either user-to-user or item-to-item. The real work then becomes about figuring out the commercial ‘distance’ between users and items. Taking the user-to-user approach as an example, we would find similar users (call them ‘neighbours’) and help create recommendations based on what these neighbours have in common.

This ‘recommendations web’ then clearly becomes a rich resource for the business in question, as it enables them to draw on a varied pool of users to generate those all-important recommendations.

 

Up close and personal

The strongest solution for businesses looking to keep their clientele both regular and diverse is investing in robust product recommendation functionality, specifically one which takes full advantage of the ‘memory’ of its users.

Ensuring that customers are guided to products that they have not yet tried before, but which past purchasing experience suggests they might like – this kind of functionality will ensure that the customer is kept interested throughout their lifetime experience with your brand.

Another pro-active aspect to this kind of functionality is the ability to connect various similarities in both the product as well as its context. For example, a campaign based on a sale would not just guide users to the sale, but also fine-tune recommended items within the sale based on the individual user’s likes or dislikes.

It is this pin-sharp degree of personalisation that will really push your recommendations to the next level – effectively marking the difference from digital window-shopping to shopping-proper.

Increase retention rates with AXON Gaming.

 

Know ahead of time

Knowing what current and prospective users will want to buy next is the magic bullet for any web-based marketer and seller, and a product recommendation solution is the perfect way to place you on the right track. After all, would you ever say no to a product guaranteed to hook users in?

Cross segment your players to discover their distinct personas

AXON Gaming facilitates data segmentation and creation of distinct player personas, which can improve the overall business performance.

In the iGaming industry, it is vital for companies to understand their customers in terms of their playing habits, betting patterns, and game preferences. However, collating such information may be very time consuming, especially if it involves multiple systems and their corresponding data collection points.

Cross-segmentation of different datasets is a great way of overcoming such an issue, and the AXON Gaming solution is a powerful tool to track and act upon critical data in real-time.

Segment your data to better understand your players

Segmentation of user data offers a holistic approach towards better understanding your players through multiple dimensions. These multiple data dimensions can be anything from players who placed bets on a specific game in a given week, or used a particular promo, or even those who played multiple games in one sitting. The combination of information is practically endless, and it provides the operator with key information about the preference of their players.

In turn, this allows for better segmentation of players into groups, which can then be targeted for specific business purposes. The AXON Gaming solution allows for such data segmentation to happen, and it also allows operators to collect it in real time. Such a function translates into quicker reaction times to provide players with rewards and access to other bonuses as necessary.

Furthermore, AXON Gaming also allows for full integration to internal systems, which means that data can be collected and accessed from one central location.

Improve retention rates with tailored campaigns

The ultimate aim of any iGaming business is to increase company profits. One of the ways to achieve this is through increasing retention rates of existing players – by keeping them happy and playing for longer.

While it is true that several operators will focus on campaigns to recruit new players, it is still important to keep your current ones satisfied for longer. One way of achieving better retention rates is through the understanding of what your players want, and effectively giving it to them before anyone else does.

By using segmented data, operators can create more tailored campaigns that fit specific player groups or distinctive player personas. For example, a player that prefers playing slots would rather receive free spins than a cashback bonus on blackjack. Through the AXON Gaming solution, operators can automatically profile their players and create specific messages and campaigns, which in turn allows them to easily measure and optimize their targeted marketing campaigns.

Focus specifically on certain games

Most iGaming businesses would want to push players towards specific games that would be new or more profitable for them. Through data segmentation, it becomes easier to understand which games are the most popular with players, and which ones are the most lucrative for the business. In addition, operators can also better grasp why certain games might not be faring as well as others, and ultimately improve the overall user experience.

With the AXON Gaming solution, this is possible as well. In fact, there is specific functionality that is tailored for the management of live dealer games, which allows for a better prediction and alert system of when tables are experiencing performance issues. This information can allow a business to take automatic action in order to improve the service to its customers.

The great thing about AXON Gaming is that it can integrate well with internal IT systems, as well as create automated processes that do not require much manual labor to run. The overall benefit will be a better quality of games being offered to clients, which will in turn spend a longer time playing.

Increase the number of new players though segmentation

Utilizing personas that are created through data segmentation is also beneficial for attracting new players. Being able to specifically target these groups of players by understanding their demographics is a great way to attract them to your brand. For example, new female players between the ages of 25 and 30, coming from Sweden, that deposit more than €50 can be given a generous referral bonus. All of this can be achieved with AXON Gaming, as it facilitates that rigorous data collection process and paves the way for more optimized rewards campaigns and player loyalty.

Having the capability of analyzing multiple customer personas through segmentation can yield multiple business benefits. Being able to have a more holistic approach towards understanding players and their behavior can allow for more tailored responses, better retention rates, and overall improved business performance.

Pamper your VIPs during the ups and downs

Pampering your VIPs has never been easier

Managing an online gaming brand is by no means an easy feat. Apart from the countless hours spent in website operation and maintenance, a large part of running a successful online gaming site involves striking the right balance between providing an exciting experience and turning a profit. While the former part of the equation is much easier to achieve, meeting profit margins is trickier – and this is where VIPs may come into play.

VIP players can be easily considered as the main bread and butter of any successful online gaming brand, and being able to understand their playing behavior provides companies with useful insights into how they can optimize the player journey. This is where AXON Gaming comes into the picture –  it focuses on sending the right message to your players at the right time. This is achieved through the automatic triggering of customized marketing messaging based on player demographics, gaming behavior, activity profile, and much more.

Learn more about AXON Gaming

Start by understanding what your VIPs want

The first step in increasing VIP retention rates is understanding what your key players want from your site. With AXON Gaming, operators can optimize their retention rates and improve their VIP strategies by developing more tailored and personalized communication with each individual player.

Apart from your daily contact with VIP players, AXON Gaming also collects critical data about your important players, which in turn can be used to determine key business critical thresholds. These can be used to set up specific alerts that allow any company to know when a VIP has either reduced or increased their gaming activity, as well as send out other alerts that can include promotions to entice them to place more bets or to shift their focus to other games. There is also the added benefit of real-time data capture, which yields more accurate and robust results when determining what your VIPs exactly want.

Pampering can also lead to profit

It can be said that VIPs contribute to the vast majority of any online gaming company’s profit, so their happiness is paramount to the success of the operator. However, it is also critical for these operators to understand that each VIP is unique, and each one requires a specific level of pampering that is tailored to their needs and wants.

With AXON Gaming, users can retrieve important data which allows the operator to understand what their VIP player wants and when. One individual might be happy with a set of free spins on his favorite slot machine, while another might be happy with a cashback bonus for a blackjack game. In addition, AXON Gaming also allows VIP Managers to get in touch with VIP players in real time through chat, SMS, or email so that they can talk to them directly should the need arise.

Optimize your VIP strategy

Each VIP deserves a unique approach

As already discussed above, pampering your VIPs on an individual basis is an important step towards success. However, compiling such enormous amounts of data is not as straightforward as it may seem. Luckily, AXON Gaming also allows the operator to profile its VIP players with relative ease.

While most companies still may use an archaic manual approach of compiling this type of sensitive information, AXON Gaming makes use of cutting edge technology that automatically profiles VIP players in real time. In turn, this allows for more personalized messaging, which is tailored to their playing choices and habits. Furthermore, this also allows VIP managers to properly plan out marketing campaigns to increase VIP player retention and satisfaction.

Getting in touch with your VIPs has never been easier

Getting in touch with players has never been easier, and with a wide range of methods to do so, companies can often get carried away. In fact, any serious online gaming brand cannot afford to get their communications wrong – especially when it comes to VIPs.

VIP players expect a seamless experience when playing online, so it is imperative to ensure that companies deliver the right messages to their VIPs at the right time. AXON Gaming manages to do just this, as it can trigger automatic marketing messaging that are customized on the basis of player demographics, gaming preferences, activity profile, and many more variables.

All players of an online gaming brand are instrumental to its success, but VIPs always manage to bring much more to the table. This is the reason why they need to be handled with more care and diligence, and AXON Gaming manages to do so with ease and efficiency.

Engage VIP players in real-time

Work Smarter, Not Harder – Automate Your Bonus Campaigns with AXON Gaming

Automated bonus campaigns lead to increased retention rates

Attracting the right type of players and keeping them happy for a long time is one of the greatest challenges for any iGaming company. Despite the fact that players looking for a new gaming website might have several features that they consider as being important, they all pay special attention to the types of bonuses and promotions on offer.

Ensuring that there are lucrative and relevant bonus campaigns available can be an arduous task, but the AXON Gaming solution can make this process automated and more efficient for any iGaming business.

Attract the right customers at the right time

Certain campaigns such as Welcome Bonuses can be very useful in appealing to new players in signing up to a gaming website. However, it is very common for such websites to attract the wrong type of clients, especially the ones that simply sign up, use the welcome promotions, and then never make a deposit again. This can be seen as quite a large loss of marketing resources, as while the campaign did manage to drive new subscriptions, the retention level could be seen as being low.

With AXON Gaming, you can now optimize your retention strategy and improve player conversion rates. There are numerous acquisition channels that result in new player registrations, and with AXON you can understand which ones make best use of their marketing budget. One such important channel is the welcome bonus offer, and with AXON Gaming businesses can automate customized bonuses that are based on a player’s traffic source.

Learn more about AXON Gaming

Offer the best bonus campaigns to your players

The Welcome Bonus is not the only important type of promotion that an iGaming business needs to consider. Regular and exciting promos are one of the most important ways of increasing player retention rates and driving up company revenue. But with so many different types of players, each having their own budgets and game preferences, it might be difficult to come up with a bonus campaign that targets all these individuals.

With AXON Gaming, you can increase the efficiency and effectiveness of their player retention function, without the need of having to worry about collating information from different systems.

In fact, AXON Gaming allows for fully automated data collection and communication between different internal systems and platforms. These can include the website itself, social media feeds, payment gateways, gaming platforms, email marketing systems, and so on. Effectively, this allows any iGaming company to build an initial player profile, which can then be used to tailor a specific bonus for them.

Furthermore, you can also use AXON to better understand how your players make use of your website, so as to provide them with better automated bonus campaigns that fit their betting budget and general gaming habits.

Pamper your VIPs in the best way possible

Every operator in the iGaming Industry knows that VIP Players are the ones to look out for, as in some cases these can contribute to a wide majority of the profits made by the company. As such, keeping VIPs happy is a great recipe for success, and a personalized touch can make this process easier. Each VIP player is unique, so every interaction with them must be customized to make it feel more intimate – and the same can be said when providing them with bonuses.

Through the AXON Gaming solution, operators can also generate automated retention bonuses, which is a great tool when used correctly. Users can further maximize the accuracy of a bonus campaign by a specific set of rules. Each time these are met, they automatically trigger bonuses and promos that are based on a player’s given VIP level and stage in a playing cycle. This tool makes it easier to manage VIPs in the long run, and ultimately increases retention.

Learn more about the Retention & VIP module

Generating automated bonus campaigns is a powerful tool to make use of in the iGaming Industry. Not only does it allow the iGaming company to have a better return on investment on their marketing strategies, but it also allows a more personalized touch when dealing with both new and existing players. This is fully possible with AXON Gaming, which enables you to optimize your player communications and increase overall player retention rates.

Personalize Player Messaging with AXON Gaming and Always Win

Personalize Player Messaging with AXON Gaming and send the appropriate tailored message to your players at just the right time.

There are many situations in which it is easy to be wise after the event, but this doesn’t always work in your favor in the iGaming business. When operating a system that includes countless variations of games, and hundreds of thousands of players each enjoying their favorite games, it is imperative that you provide a tailored communication at the correct time. All of this and much more can be achieved by employing the AXON Gaming solution into your day-to-day operations.

Understand player behavior

One of the key aspects of the iGaming industry is being able to understand what your customers want. The great news is that you don’t need to be a mind reader to achieve this, as all that you need is AXON Gaming’s capability of tracking and acting upon critical data in real time.

Players have a habit of revealing much more to you than they know, simply by understanding how they navigate on your website, and the actions that they take. This type of data is essential when drawing up your next marketing strategy – did your last welcome bonus provide lower new player registrations than the previous or did your last deposit bonus backfire? Critical data can actually show you what has stopped players signing up and save you money the next time you launch a new offer.

The same can be said for seasonal promos, which may not be well received by a certain demographic of you registrants. Data collected can allow you to send more personalized messages to existing players to entice them to participate in your current promotions.

Understand your players behavior with AXON Gaming

Monitor your live stream games

Live dealer games are taking the online gaming industry by storm, but their unique feature of being live provide a challenge for some iGaming companies. One of the best ways of improving player user experience is being able to predict and receive alerts when certain tables are suffering from performance issues.

It might be the case that a technical error occurs during a live dealer game, which may hamper user experience. Being able to monitor these games in real-time allows the operator to fix the issue, and also send personalized messages to players to explain the situation, offer an inconvenience bonus, and much more.

In addition to this, being able to monitor live streams with AXON Gaming can also allow iGaming companies to push players onto duplicate and/or alternate streams on the basis of table performance.

Monitor your live dealer games with AXON Gaming

Engage with your clients in real-time

The vast majority of iGaming players expect optimal B2C communication during their entire user experience. In fact, AXON Gaming empowers iGaming companies to increase their efficiency and effectiveness in achieving this.

One of the ways in which this is possible is through the streamlining of data collection and communication between various internal systems that allow an online gaming operation to run successfully. In basic terms, operators will be able to know immediately when a player is making a deposit and withdrawal, cashing in a coupon, or experiencing some other issue.

This effectively bolsters features such as live chat pop-ups, which allow the operater to assist any player with a personalized response in their time of need. Most players have a great appreciation for an immediate reply to their query, which instills more player confidence in the iGaming offering.

Increase player retention rates

The harsh reality for most iGaming business is the vast selection that now exists for players to choose from. Most of these companies will go above and beyond to keep their clients satisfied and on their toes, but not all of them manage to catch them in time and end up losing them.

The AXON Gaming platform allows critical data on player gaming preferences to be collected, which is a great way of increasing player retention rates and generating more revenue. A simple way of achieving this is through sending personalized player content on the basis of their past gaming choices.

This feature is a great way of cross selling different games to existing players in order to keep them happy and interested in playing on your site. It is also a good exercise in understanding which of your games are faring better and retaining the most traffic.

Maximize player retention with AXON Gaming

Keep track of your VIPs

Managing VIPs is a crucial aspect of the iGaming industry. Your high rollers are your star players, and you should do everything that you can to keep them happy for longer. One way of making this possible is by using AXON Gaming to send automated, personalized marketing messages to each individual VIP player that you have.

In addition, you can also monitor real-time data in order to set alerts that are based on your business critical thresholds. This means that you can now be alerted each time your VIPs land a huge win or suffer a loss so that you can chat with them in real-time, suggest new games, and also alert any VIP manager to any action a VIP player may take.

Personalized messaging content is an essential tool that should be present in any iGaming company’s arsenal. Each player is unique in their own right, so no business can afford to communicate with them in a generic way. AXON Gaming allows you to create the best possible tailored responses, which makes it more likely for the client to keep playing for longer at your website.

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