Retention and VIP


The AXON Gaming Retention and VIP module empowers you to optimize your retention & VIP strategies by automating personalized marketing messages for each individual player. Furthermore, you are able to create alerts based on your business critical thresholds and the real-time data that is being captured through your various internal systems. The results are delivered through a powerful reporting dashboard, so that each campaign can be easily measured and optimized down to the finest detail.

Business Benefits

  • Email / SMS alert when the VIP starts playing
  • Email / SMS alert when the VIP makes a huge win or loss
  • Engage with the VIP in real time via chat
  • Recommend new games based on the VIP’s playing style
  • Automate account actions to empower VIP Managers to effect changes immediately
  • Real-time monitoring and alerts for VIP store stock levels


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